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The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

FINAL WORD: The Tournament Players Club at Avenel has it all. An outstanding course with immaculate conditioning. The practice facility, clubhouse and amenities, not to mention the generous staff, make this venue one of the best.

 

The course has a wide variety of nature, including beaver, deer, fish, red fox and many species of birds and fish -- making the TPC of Avenel a cornucopia of wildlife.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.    

 

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

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